Using Cover Letter Keywords to Craft Cover Letters that Get Noticed

Using Cover Letter Keywords to Craft Cover Letters that Get NoticedUsing Cover Letter Keywords to Craft Cover Letters that Get NoticedIf youve looked for a job in the past few years, youre likely aware that employers are finding new ways to use resumes as screening tools. Web sites (Ladders included) devote thousands of pages to discussing the best practices of resume writing. Meanwhile, a cottage industry has grown up around certified professional resume writers (CPRWs) who study the art and technique of producing a resume with the best chance of navigating the software and human readers who review and judge your document.While experts talk less about titelseite letters, they must navigate the same course as your resume. If the sources are quiet on titel letters, do they matter anymora?Yes, said some CPRWs, ATS vendors and human-resource managers who handle the documents at both ends of the process.Granted, your resume is center stage. Your deckblatt letter may not be read at all, a nd it wont salvage a poor resume, but it must be crafted just as carefully to satisfy software algorithms and HR screeners.The introduction of the ATS as a first link in the chain has changed everything about the writing process, say CPRWs and HR managers. Like your resume, your titelseite letter has little room for error and demands exacting attention to structure and usage of keywords.To determine the best rules for writing a cover letter, Ladders asked the experts how cover letters are handled throughout the process.Do you need a cover letter?To start with, do you even need a cover letter?Technology-wise, some ATSes treat cover letters as searchable text, the same as your resume many dont. Human process-wise, however, its the rare recruiter who even bothers to pass cover letters on to hiring managers.But that doesnt mean that you should stop writing them. Cover letters are a concise way to communicate your value to a company, and some recruiters and hiring managers do use them to winnow candidates. They demonstrate your attention to detail and anticipation of the companys needs. Finally, small employers dont necessarily employ ATSes, meaning your cover letter will more likely be read by human eyes.How an ATS handles a cover letterNathan Shackles is a sales manager for ApplicantStack, an ATS made by Racarie Software and one of the software programs that render cover letters as searchable text. Shackles said that, like many ATSes, the application accepts cover letters as text pasted into its online form, not as an attachment. Therefore, the application stores cover letters with the resume as searchable text.Id say this is fairly common, that cover letters are searchable, Shackles said. Because often, people will describe technologies in their cover letters and not put them in their resumes, for whatever reason. Thats the reason we search the cover letter as well.From that vantage point, Shackles recommends that job seekers look at the cover letter as a way to put in additional skills and credentials to add additional searchable keywords that a company may have programmed in the ATS to identify candidates for a specific job posting.Your elektronischer brief is the cover letterMany ATSes, including ApplicantStack, also process resumes received via e-mail. In those cases, the ATS renders the content of your e-mail as the cover letter and assumes any attachment is your resume. Thus, when asked to e-mail a resume as an attachment, assume your e-mail content will be saved as a cover letter and write it accordingly.On the flip side are ATSes that only process resumes, not cover letters. Tom Boyle is director of product strategy at one such ATS vendor, SilkRoad Technology.Most ATS programs update or create a job seekers profile by uploading a resume next, they cherry-pick information to parse and fill in the fields to create a profile within the ATS. While Boyle has seen ATS software parse all sorts of resumes and formats, he noted that SilkRoa d only renders cover letters as attachments and doesnt divide it up into fields.That means the ATS doesnt render your cover letter as searchable text. Thus, finessing the cover to make it machine-friendly by seeding it with keywords wont influence your applications ranking with this type of ATS.Once a cover letter has become an attachment, its unlikely that it will be searched and processed like a resume, Boyle said, given that the number of ATS programs that have the ability to search an attachment on a candidates profile is very small.How do humans process your cover letter? What happens to your cover letter once it reaches human hands?David Couper, a career coach, said that the recruiters at most Fortune 500 companies dont even send him the cover letter, let alone scan it into an ATS.His experience is backed up by research conducted by Phil Rosenberg, president of reCareered, an executive career-coaching service. Over the past two years, Rosenberg has surveyed hundreds of HR mana gers and recruiters and interviewed management at the Top 10 job boards. He found thatLess than 10 percent of HR departments scan cover letters.Eighty percent of HR staff, hiring managers and recruiters read the resume first.Job boards dont keyword-search cover letters, only resumes.However, dont count those cover letters out. According to the surveyMost hiring managers have denied interviews to candidates qualified by their resumes, but disqualified by additional information in their cover lettersTailor the resume as well as the cover letterCouper advises his clients that you just never know whether someone is going to read the cover letter and whether it will make or break your application. I recommend that the job hunter matches the job posting and includes keywords, he said. I also suggest that you lead in with a hook, preferably a personal contact, to someone the recruiting manager knows or some specific information that relates to the company or industry. The cover (letter) i s one of those items that you never know about but in the end you hope that it gets to someone - not a machine - and they read it.But this attention to customized cover letters may be missing the mark as far as achieving a high ATS ranking. Rosenberg noted that most candidates put the majority of their customization (if any) in their application in a cover letter, using a largely static resume.Job seekers do that in the hope that the words on their resume magically match the keywords a companys HR department or recruiters are searching for in their prescreening process, he said. But the odds of matching keywords between a job listing and an uncustomized resume stink, Rosenberg said, generating response rates that range between 0 percent and 5 percent in healthy hiring years and sank to less than 2 percent in the current job market. Hence, he advises clients to spend more time customizing their resumes than tinkering with their cover letters.Whats the safest thing to do? Tailor bot h your resume and your cover letter to match specific job listings. Mandy Minor, a resume writer with J Allan Studios, handles the possibility of ATS scanning by giving her clients several choices of what to use in a cover letterI build a template with phrases such as, I am an accomplished CHOOSE ONE marketing manager or marketing director or project manager so that they can pick the title that will line up best for each job opening, she said. I also use industry keywords in a brief, bulleted list of accomplishments in the cover letter, which gets the attention of not just the ATS but also the human reader.

More of Your Most Popular Career Questions Answered

More of Your Most Popular Career Questions AnsweredMore of Your Most Popular Career Questions AnsweredThere are many questions that come up while conducting a job search or when advancing ones career. Allow us to increase your career intelligence and take you on the next step in your journey to the job you want. Here are several questions Vault has received in recent weeks1. How should one answer a question regarding his or her GPAespecially if youre a professional that did not attend college (i.e. you dont have a GPA)?Companies dont usually ask for your GPA unless they are recruiting you right out of school. In that case, your GPA is used to compare you with other candidates from your class. If a job application asks for a GPA, but you dont have one, you can leave the question blank or submit Not applicable. However, if you omit a GPA for whatever reason on your resume or in the application, be prepared to answer questions about it in the interview. Not attending college is an obvio us explanation for a GPA absence, but without a degree you must be prepared to demonstrate real work experience related to the position for which you are applying. Good luck2. A good friend of mine has asked me to recommend him for a position at my previous company. As much as I like him, I feel he is not a good fit for the position based on his past work experiences and interests. What action do you recommend? How should I convey this to him without sabotaging our relationship?The best way to handle this situation is to just be straight up and candid with your friend. Explain to him that while you love him and want to help in any way you can, this particular position is not a good fit - based on your knowledge of the company, department, and fellow employees. Rather than focus on what he does not have in terms of skills and experience show him positions in or out of your company that would be a better fit.3. I have been with my company for 8 months and I have already received one promotion. Recently, my teamberater resigned from the company. The manager of my previous supervisor is acting as an interim supervisor for me and other line managers. I havent heard whether the company plans to hire a replacement. If they do decide to hire, should apply for the position?While you appear to be on the fast track, the first question to ask yourself is - what is the scope of this new role and what are the requirements and skills necessary for success? The second question is - do you have the skills, experiences and aptitude for this new position. You might ask the interim supervisor what the plan is going forward, as it pertains to the position, and get as many details that you can on the requirements and skill sets needed for the role so that your resume can be updated appropriately. Your stock is high because of your early promotion and demonstration of success, so your inquiry will be perceived as interest, drive and assertiveness. 4. I was recently reassigned to an other dept. My new boss and my former bossdont get along well. Lines are being drawn between the two departments and I am being pulled into the fray. I would love to stay neutral and out of this whole issue, but I wonder whether this is naive and wishful thinking. What advice wouldyou provide for office place factional fighting?Some department heads can be like cats and mark their territory. You have to be very careful here, because you dont want to burn any bridges. Youre now in a new department and you need to align with your new manager. Someone said, You cant get to second with your foot on first so you will need to be conscious of how you are perceived. For example, if you are perceived as spending more time with your former colleagues and not investing enough time with colleagues in your new dept, this can hurt you and the perception others have of you within your new department. In addition, you should never say anything or email anything to anyone that could come back to hau nt you. Dont take sides. Just keep your head down, do your work, be professional at all times and support your manager and the department. Do not feed into this dept vs. dept frenzy. Any questions? Send them to JMinnersvault.com with the subject line Career Counselor and look for your answers in a future edition of VaultCareers Blog.

Lady Antebellum to UGAs Class of 18 You can take a big risk

Lady Antebellum to UGAs Class of 18 You can take a big riskLady Antebellum to UGAs Class of 18 You can take a big riskBelow is the full transcript of the commencement address by Lady Antebellums Charles Kelley and Dave Haywood to Georgias Class of 2018Dave Haywood Wow, that welches You got the bio that I sent, President. Thank you. I figured Id let him read it. Man, thank you guys so much for having us out. Charles would be up here in just a minute. We wanted to share a few minutes and a few words to you, guys. Thank you so much to the president. Thank you so much to all the faculty and staff. This is really just a neat honor for us. Were used to being in front of people, but notlage public speaking, so please dont judge us on that tonight. We came down from Nashville today. Weve had a great day hanging out, kind of over by Tate and just reminiscing. Charles and I graduated in 04 like President Moore had said, and man, we sat right over there by the band for every home game from 200 0 to 2004, so yeah. Huge dog fans. We get score updates in ur monitors when were on stage at night. Thats a true story.But Im sure you guys are probably wondering what in the world a few country singers are doing up on this stage, and I have to assure you, were wondering the very same thing. Our jurney is a little different, and hopefully theres a little bit of intrigue with that. But for Charles and I, a little bit of our back story, led us to a really interesting distribution policy. But we grew up in Augusta, Georgia, down the road. All right. That welches my family. They follow me everywhere I go. But anyway, so we grew up in Augusta, and graduated from Lakeside High School, and really only applied to one college. Did you only apply to one? Yeah, so we didnt have a backup plan.Itscommencement seasonFollow Ladders Commencement Addresses magazine on Flipboard to watch and read all of the most inspiring speeches from this year and years past.Im happy we got in, because by todays st andards, we would not have gotten in. But man, we loved it here in Athens. Charles and I have been great friends since we were probably 12 years old. I always knew that he welches such an amazing singer, and it was at Georgia where we really started writing music together. We lived down the street, a couple blocks off of Cloverhurst Avenue in a place we called the Treehouse, which has probably fallen down by now. But it was our senior year at Georgia in 2004, and Charles and I didnt play much music while we were here. I was an MIS major, Charles in finance. I know, computer programming people, I hear you. But man, we loved it so much here. We didnt play a lot of music while we were here.But our senior year, we were at a party at our house, and I was playing some stuff on the guitar, just kind of making up some chord progressions, and Charles walked over. We hung out a bunch, obviously, here in Athens, and came over and said, Man, what are you picking on? I said, I dont know, I just kind of make stuff up. He said, Well, play that again, and he started making up some melodies, some lyrics, and that was the very first song that we wrote together was in 04 here in Athens. So, kind of a special start to us and our writing career as a band, and we just fell in love with being creative and writing music. That song we wrote was really awful, by the way, and I hope nobody ever hears it.Charles Kelley Tell them the name.Dave Haywood Yeah, the name was, it was called Carpe Diem Is on Vacation, and that ones gone in the special file folder that will never get heard, yeah.Speaker 3 Sing it.Dave Haywood It was so bad. It was so bad.Charles Kelley It went something like this. (singing) Some other junk.Dave Haywood Charles Kelley, everybody. But we graduated from Georgia and our story was kind of different. We didnt know what we wanted to do, so we graduated and I went off to Buckhead and worked doing internal auditing at an accounting firm, which is a little different than w here I am today. Yes, accountants, thats right. My cousin is here graduating as an accountant, so if youre hiring out there, keep an ear out for him. But we went off to work, and I worked in Atlanta. Charles was up in Winston-Salem doing finance. We just loved writing music together. So, we would travel a lot for our jobs, and we would meet up on the weekends and write music.About after a year or two of working out in the real world, we loved the people we worked with but just felt like something was missing for us. At that time, Charless brother, Josh Kelley, called us and said, Man, you guys kind of have a unique talent with writing songs. What if you came to Nashville, lived in our house and tried to write music? So, thats what we did. We took a risk and moved to Nashville. I loaded up my Blazer with my guitar and some Polo shirts and headed straight to Nashville, and me and Charles spent every day writing songs. I think thats what we want to encourage you guys with a few points, and well be brief, because I know you guys want to go downtown after this.See, were used to cheering. Cheering is good. Were used to that, okay. It makes me feel at home. You can yell whenever you want. Thats fine. Thank you, its great. But so we were up in Nashville writing music and we met Hillary Scott within a year and started writing as a writing trio, like President Moore had said, hoping to pitch songs to other artists, and that was our goal. We wrote probably a dozen songs together, decided we should go out and play a show, and said, Man, this is too much fun. We should start a band, and came up with a crazy name. I helped create our MySpace page. So, were dating ourselves. I understand that. But man, we had a blast doing it. We are still, to this day, so honored and humbled to be able to play music and do what we love to do. Its really a special, special honor.But that risk, I think the few things Id leave you with, and Charles will be here in just a second, but there was a bit of a risk for us to go to Nashville, but at the same time, we felt like with a degree in our hand, it wasnt really that big of a risk at all. It was a calculated risk, and I think thats what Id love to encourage you guys with tonight. Now, you have a degree, and now you can take a big risk, because you have an amazing diploma and degree from tonight, and be open, be open to things you havent even dreamed of yet. For Charles and I, we didnt graduate from Georgia and say, Were going to Nashville. We want to be country singers. We got out there and worked hard in the real world and kept our minds open and followed our passion and ended up landing in Nashville in a country band. So, for all you guys that dont have a clear vision of where you want to go, be open, because life and the good Lord can really surprise you. So, welcome my buddy, Charles Kelley.Charles Kelley Why do I got to follow that? Youre just so good. You were funny. You got laughs. Can I use this chalice? Is this o pen? Its water. So, Im not going to lie. When I first found out that we were going to do this, I got a little nervous. I started writing down some stuff. My wife, shes really intelligent. Shes definitely the smart one in our marriage, and so I had my first little draft. I said, Baby, Im about to lay it on you. Listen to this. We kind of go. We start talking about this, talking about Lady Antebellum, and I said, Now, this is where Im really going to bring it in, bring it home.I was going to talk to you all about the Venn diagram. Remember the Venn diagram with the circles? And then they intersect and you got, in one circle, hope, you got your dreams. Next circle, you got what youre good at. Next circle, you got responsibility. And when those things mesh, beautiful harmony. She laughed, she literally laughed, and so I deleted it. She said, Is that what youd want to hear if you were sitting in here? I said no. But also, Im 36 years old, its going to be hard for me to relate to you guys perfectly, but I do remember being there, and I remember being scared you know what, because I didnt have a clear vision. But you know what? I dont know. I knew I had this great degree and I would figure it out.But I guess I wanted to just talk about something you might be interested in, Instagram. Its such an interesting thing to me, and were all on Instagram. I think the one thing that I just want to encourage everybody, just stop comparing yourself to other people on Instagram. We know what everybodys doing. Like youre sitting there and you did 100 pictures in front of the mirror doing the perfect little duck lip face. Then we see it and were like, Gosh, shes so beautiful. I wish I had that hair. I wish I had this. I mean, we all are going through the same thing, the same insecurities. We go through it all the time. If I see another band or an artist doing something that looks really cool and were not doing that, I get jealous, and I think jealousy and this comparison is the thi ef of happiness. So, just try to not compare yourself to other people because it will distract you for some happiness.The next thing, too, Im not trying to sound preachy, but money has never, ever been, for me, the thing thats brought me happiness. I thought it was going to be the thing. I was sitting in your shoes going, Oh, man, Im going to be a millionaire. Im going to have a jet ski and go on, I dont know, whatever else millionaires do. I thought it was going to make me so happy. Its funny, I mean, the thing that has brought me the most happiness is chasing my dream, and I really do think I could have found happiness in so many different avenues. I really did, as funny as it sounds, I loved studying finance and being in those accounting classes. I really did. I enjoyed it. It was something that I think I could have found great purpose in.But I also had this artistic side that I knew was kind of in the shadows, and so kind of to go back to what Dave said, theres so many options f or you, guys. Dont think you only have one clear path and one clear direction. I hate when people say, Dont have a plan B, because itll distract you from the plan A. Thats BS, man. I totally had a plan B. It took all the risk away from me. I felt like I could go in there with such, just free abandonment and take this risk while youre young, because trust me, Im married now. Ive got a two-year-old. When you have those responsibilities, I guarantee you, I would not have taken a risk like I did with Dave and moved to Nashville. But again, University of Georgia prepared me, prepared me to work my butt off. I have such great work ethic. I wasnt as smart as you guys, but maybe like a couple of the rows back, but I developed a lot of work ethic.You guys, I mean, a 4.0 Now, there wasnt one professor that just didnt like you and wanted to give you a B? Not one. Blown away, blown away. All right, thats crap. You dont want to hear that. Oh, yeah, this was kind of clever. I dont like it when p eople say plan A, plan B. How about we call it two plan As? Perfect. But I guess go jump off the deep end a little bit while youre young. I know a lot of you probably know exactly what youre going to do. You got some job set up. But if you dont, dont be afraid to jump off the deep end. It definitely gets a little higher, that diving board. That was something cool I thought Id write down.Trust me, the older you get, the higher and higher that diving boards going to seem. Can you tell Im getting nervous? A little chalice time. Theyre like helping me through it. They know Im struggling. Another thing too, man, go see the world. I grew up in Augusta, Georgia, and Im not going to lie, man, I was so basic. I literally I really was. Im not saying theres anything wrong about being basic. But I had the same friends. We all dressed alike. We all thought alike. Im telling you, the minute I moved to Nashville, and Im not saying Nashville is seeing the world, but it opened my eyes to Okay, ther es this artistic side. Maybe now I can wear some tight jeans, and I did. Maybe I can get a tattoo, so I got this tattoo on my arm, and its my favorite band of all times the Beatles.One of my favorite songs is Blackbird, and theres this line, All your life you were only waiting for this moment to arise. I got it in 09 because I said, I dont care if I make another dime in this world. I said, When I wake up in the morning, this makes me happy. I loved it so much, and I wanted to be reminded of that, because sometimes, I dont care even if you have your dream job, youre going to have moments that youre just bored and it feels like work. Trust me, I hate flying. I hate being on a bus all the time. I hate missing my family. But to have those few moments of pure passion and purpose, I think, is what lifes all about, so I hope all of you can find that.I encourage you to, as you travel, if you do get the chance to travel, I mean, theres so many amazing different ethnicities, sexual orientatio ns, races, backgrounds, and they bring so much light and color into your world. I mean, when you go over to Italy and youre looking up and youre seeing, what was that joke? The 16th chapel? Sistine Chapel. When youre going over to these places and youre seeing this, it makes your life almost feel like, it makes you not sweat the small stuff in a weird way. When I saw that, I said, Man, weve been on this Earth a long, long, long, long time, and when I get worried that somethings not working out in my life, I think about, like, Hey man, this is a long, long journey, and people have been here forever, and were all going to survive. Its all going to be okay. I know you all have so many fears, and theres so much in the world right now, so much uncertainty, but I dont know. I think its going to be okay. That was horrible.Oh, this is going to be good. I want to leave you with this. Be nicer to your parents, please. I was so selfish. I was so selfish, high school and college. I thought I kn ew everything. You dont. You dont, you dont. They helped you so much and they sacrificed so much. I was thinking the other day, with my two-year-old. He pooped in the tub. Without hesitation, I just went bam, bam, bam. It was like The Matrix. I just, no hesitation. I was like, I bet my moms done that. I was like, so your parents, whoever raised you, theyve been putting up with your crap their whole life. So, the least you can do, give them a big old hug after this and thank them. This is such a huge night and accomplishment, not just for you but for them.With that, Im going to end it. Guys, good luck. I wish you all well. I hope you can find your dream job. But just be happy, find purpose, and be nice to Mom and Dad. You were way better than mine, Dave, sorry. We are going to end you on this. We felt like we had to sing for our supper. Thank you. You take that. You can burn that.Dave Haywood All right.Charles Kelley You ready, Dave? Sing along if you know it. (singing) Sing it if yo u know it, come on. (singing) Do it for Ray. Hes up in the sky now. Dave Haywood. Taking this with me.

5 Common Job Interview Mistakes

5 Common Job Interview Mistakes 5 Common Job Interview Mistakes A job interview is your best opportunity to impress your potential employer- and its when youll make or break your chances of being hired. While a lot of advice tells you what to do in an interview were asking what are some definite donts of the job interview process? While there are certainly a lot of obvious answers to these questions, others are sometimes overlooked. Even some of the most qualified professionals have absinken victim to these mistakes at some point in their careers.1.Wrong outfitTheres an old saying in the geschftsleben world Dress for the job you want.Take this rule a step further during the interview. Dress for a job one or more steps above the one for which you are interviewing. Wearing a mini skirt or a t-shirt at a job interview shows a lack of professionalism.Think about the dress code for the position. As noted in a recent article in Business Insider, there are generally five levels of business attire, here are the top 3 for interviews belowIf the job calls for business casual attire, dress in executive casual for the interview. This includes a blazer, slacks, and professional shoes such asclosed-toe pumps or laceless leather loafers. If the job is business attire, go Boardroom and make it extra with nice cufflinks, a solid tie and super shined shoes.2. Using your phoneKeep your smartphone in your purse, pocket, or briefcase, and dont take it out for any reason. Dont forget to turn it off, as sound or vibration can distract you and the hiring manager.Its rude and unprofessional to take it out and look at it during downtime between questions. Even having your phone in your hand or on the table is a sign that something on the phone is more important than the job you are interviewing for.Consider a job interview a no-phone zone from the moment you walk through the front door of the business to the moment you leave. (Yeah, that includes the waiting period)There is one single e xception to this rule and it applies more to laptops and tablets than phones. Having your portfolio presented on a tablet or laptop is absolutely acceptable, especially in the tech space.3.Not finding your balanceSometimes, it isnt what you say but how much you say that makes the biggest impression. Answers to questions should make a point right away, no BS.Efficiency is a good quality, and a potential employee who spends five minutes answering a simple question is anything but efficient.Stick to the three sentence rule Unless the question involves explaining a detailed process, any answer longer than three sentences is probably too long.This rule also applies to anyone prone to giving answers that are too short. If an interviewer asks someone to describe themselves, or to give an example of a time they went above and beyond, they dont want to hear a short answer. Just be sure to answer the question.4.schwimmbad mouthing othersIt doesnt matter what happened to you at a previous job. Your hiring manager only cares about your experience and how youll fit with their team. Your story of terror involving your last boss has no place at a job interview, it makes you seem like a drama magnet.Instead, focus on your career progression and desire to do something meaningful aka something you believe this employer is better suited to providing.If you didnt voluntarily leave your previous job, you still dont need to bring up specifics.Taking ownership of your history, good or bad, shows character so while you should never volunteer the fact you were fired, you should also never lie about it.Hiring managers know that people lose their jobs for any number of reasons.5. Not asking questionsAt the end of an interview, you have the opportunity to ask questions of the hiring manager. Having too many questions can be annoying and a waste of the interviewees time, but having no questions at all makes you come off as uninterested in the job.Asking thoughtful questions is a great wa y to end the interview on a positive note and give you a better idea of whether or not youd actually succeed in the position. Here are some samplequestionsWhat would be the biggest challenge facing the person who fills this role?How is success measured for this role?Why do you enjoy working here?Can you describe the company culture?Avoiding all of these job interview mistakes is a big parte ofa successful interview that will ultimately win you the job.

Magical Solutions to Resume and Cv Revealed

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The Fundamentals of Best Custom Term Paper That You Can Benefit From Beginning Immediately

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